I love this ad. I found it on www.paidcontent.org. Really interesting site that discusses the future of the media.
But it seems a little soft in comparison to this next video which Arianna Huffington shone light on in her speech at a newspaper conference in Washington addressing the question “How will journalism survive the internet age?” If it whets your palate, check out paidcontent.org for more great roundups.
But in my opinion the future of good journalism will not depend on whether old forms of media survive or not. It will depend on whether those in the trade are willing to stand amid the spits and shouts extracting facts, aware of their commitment to verification, accuracy, authenticity, regulation, and readiness for open, transparent communication with their audiences despite market pressures. This is not a new challenge.
Could the unprecedented power of the digital revolution, eventually, untie this awareness? Perhaps yes. Good journalism needs time, support and money and these are in short supply. So far there are no successful means of producing profits from online newspaper publications, and job cuts in media organisations means that many journalists do not have the time to for sustained journalistic inquiry. As a profession, journalism could die out.
But if it does not, journalists will have to defend their professional values to avoid being consumed by online communications. And if this happens, the prognosis of what will remain is, in my opinion, very good. Even those at the heart of the money-making media giants are showing signs that good journalism must be protected.
The-son-in law of Rupert Murdoch, Matthew Freud, recently spoke to the New York Times about the despicable journalistic standards upheld by the Fox News Channel boss, Roger Alies. He said: “I am by no means alone within the family or the company in being ashamed and sickened by Roger Alies’s horrendous and sustained disregard of the journalistic standards that News Corp, its founder and every other global media business aspires to.”
Fear not! We shall remain!
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