04
Jan
10

Multimedia and beyond

The future is already here – it’s just not evenly distributed.

William Gibson, quoted in The Economist, December 4, 2003

Who’s William Gibson?

Cardiff tutor and all round digital hound Glyn Mottershead discussed the digital revolution surrounding us now, and began with the quote above.

I use the quote as a reason to struggle on despite the fact that my digital arthritis has led to a little moat of empty spaces around me in the newsroom for fear of being plagued with my whimpering. But if the mountain won’t come to Mohammed, Mohammed must go to the mountain.

In fact  the lecture was full of exciting metaphors for this digital revolution. Some say it is an evolution, but things have happened so fast, and disruptive innovation is so strong a tool, and there is such a vivid sense of uncertainty about the future that this smells like the storming of a Bastille full of tightly zipped up pockets of information and not the steady rise of a chimpanzee. If you claim to know the way forward you’re deluded. Who would have ever thought the pigs would do what they did in Animal farm. For sure it will not be what we imagine.

Sorry to go dark on you there.

Glyn quoted Alison Gow, executive editor, digital of the Liverpool Echo and Post making the point that online journalism gives us the opportunity to be a real pioneer in the art of story telling, audience engagement and new ways of sourcing, sharing and developing information. This is exciting and perhaps the nub of how to view all things revolutionary, not focus too much on the revolution but on the equal distribution of the useful tools that are exploding around us.

And now the utility belt metaphor!  Journalists can pull out many, many more tools from their professional belts then . Technology is a sort of creative currency, whether it be in sourcing from twitter or producing a page using quark or contacting leading experts on the latest invention. Journalists can give sense to and make sense out of the eternal frictions between the things as they are.

If journalism is about channeling a passion for people and communication into something  more useful than having the balls to start a conversation over the urinals, then we should all be very excited about how communication replace old power structures.

Is traditional media just plain antisocial?

Is the future going to be based on User Generated Content and citizen journalism? The BBC has a team who constantly filter stuff being sent to them.

The power of the internet is undeniable when we look at the Iran elections of last year when the Iranian government cut off internet access. The classic gatekeepers, the controllers of the flow of information are nonetheless dropping like flies, and information is no longer a scarce resource.

Perhaps the question to ask is how can journalists distinguish themselves?

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2 Responses to “Multimedia and beyond”


  1. 1 Max
    January 5, 2010 at 2:40 pm

    “The classic gatekeepers, the controllers of the flow of information are nonetheless dropping like flies, and information is no longer a scarce resource.”

    hate to be conservative charlie but doesn’t journalism need some kind of ‘classic gatekeeping’. like, to fact-check, ensure lack of bias, etc.? I think we should be a little worried about this deluge of tom dick harry journlaism. its great, but as a supplement, not a replacement.

    The way I figure it is the only way to make money out of journalism on the net will be
    (a) big media companies diversifying and selling services like mortgages etc and relying on their brand and the warm sticky feeling some people get when they see the word Telegraph
    (b)niche markets. wether thats news about the markets from the FT and WSJ or political commnent and analysis from your favorite liberal.

    So what will happen to independent, unbiased reporting? with the BBC putting more money into its website than any media group in the country, who’s gonna compete with that?

  2. 2 Mater
    January 6, 2010 at 1:53 pm

    Gate-keeping …..interesting concept, and the words power and potential abuse come to mind. Journalists craft words and ideas, tell stories and comment on the narratives of the local and universal. It is their ability to use their words to capture the “moments”, the truth(?), emerging ideas, power struggles and their effect on the “local and universal” ( sorry , am reading John McGahern wonderful book ‘Love of the World’and his life’s work is a shrine to the local being universal).
    Journalists can be far , far better commentators and truth seekers when they can cast their eyes and ears so easily on the the musings, and twittering thoughts of the masses.
    The challenge is one of identity and identifiable mediums . I don’t want to read all the Tom, Dick and Harry stuff but I would love to read the journalist’s pithy, neat, well-crafted analysis. The ‘print’ Sun and News of the world are very effective gate-keepers – they often lobotomise the reader. I guess digital media can do that too ……
    It’s the paper in your paw that I would miss – I look at screen all day ..and I’m a GP!


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